The Beginner's Mind: How Naiveté Can Become A Critical Business Asset

Winning in business is an expert's game. The path to success, conventional wisdom would have it, is to study the market and your competition, hire consultants, apply best practices. One surprise of the Unconventionals—a podcast series that features businesses that succeed through disruptive strategies—is just how often people make the opposite point: they wouldn’t have succeeded if it wasn’t for their naiveté.